Title:
How a Solar Installer Gained 164K Impressions
in 90 Days Starting From Zero.

Overview:
I worked on this project for a solar installer website as part of an SEO team, with a strong focus on off-page SEO and authority building.

At the start of the campaign, the website had very little organic visibility and almost no meaningful presence in Google search results. The goal was to improve the site’s authority, build trust with Google, and create momentum in organic traffic growth.

STARTING POINT:
→ Near-zero organic visibility
→ Low domain authority
→ No meaningful Google rankings

WHAT I DID:
→ Led off-page SEO strategy
→ Built high-quality contextual backlinks in solar niche
→ Secured guest placements on relevant authority sites
→ Planned natural anchor text distribution
→ Monitored indexing and link performance

RESULTS IN 90 DAYS:
→ 164,000+ Google impressions
→ 2,080+ organic clicks
→ Significant domain authority growth
→ Multiple page 1 rankings achieved

Key Takeaway:
This case study shows how an authority-focused SEO approach can help a solar website move from very low visibility toward meaningful organic growth.