Title:
How a Commercial Solar Company Moved From
Page 5 to Page 1 in 6 Months

Overview:
I worked on this project for a commercial solar company as part of a 2-person SEO team, with a focus on technical SEO, competitor research, service page optimization, and ongoing content improvements.

When the campaign started, the website had low organic visibility and was not generating strong results from Google. The goal was to improve search performance, strengthen the SEO foundation, and turn the website into a more consistent source of traffic and inquiries.

My Role:

• technical SEO improvements
• competitor research
• service page optimization
• content quality improvements
• ongoing monitoring and SEO updates

The Challenge:

• low visibility in Google search
• weak rankings for core service keywords
• technical SEO issues affecting crawlability and performance
• service pages not fully aligned with search intent
• limited content depth compared to competitors

Strategy Used:

• technical SEO fixes for crawlability, indexing, and site structure
• competitor analysis to identify ranking gaps and opportunities
• service page optimization to better match search intent
• content quality improvements for relevance and clarity
• regular publishing of supporting blog content
• ongoing SEO monitoring and refinement

Results After 6 Months:

• organic clicks increased from 8.26K to 13.3K
• impressions increased from 1.18M to 1.39M
• average CTR improved from 0.7% to 1.4%
• average position improved from 26.2 to 10.7
• stronger overall organic search performance over time

Key Takeaway:
This case study shows how a structured SEO approach combining technical improvements, page optimization, content updates, and ongoing monitoring can significantly improve search performance for a commercial solar website.